Direct Marketing
Online and Offline
There are online agencies. And there offline agencies. The days of traditional direct mail response are rapidly disappearing and we are now in a world where online response is the result of offline activity. And vice versa. So much so, that soon the very phrases ‘offline’ and ‘online’ will become redundant. We are going to have to define direct marketing activity in different terms.
Until that time, what we do at Aristos is to plan, create, execute, analyse and re-plan. Without the artificial ‘online’ and ‘offline’ silos.
