Creative Work
Online high donor
Created for World Vision, an online campaign aimed at high value and major donors to ‘buy shares’ in a community project of their choice. With updates and ongoing donor involvement.
House appeal
Oxfam warm appeal — Annie’s choice, a powerful creative treatment of the dilemma faced by a young girl with HIV Aids that instantly demonstrates the proposition to the donor.
House appeal
An appeal sent to the house file for Royal Hospital for Neuro-disability as part of the donor loyalty cycle which includes regular appeals, newsletters and gift acknowledgments. Regular warm appeals [...]
New donor acquisition pack
Another new donor acquisition pack, this time for overseas disability charity, CBM with the objective of securing higher initial gifts. By keeping the lower gift amount of £20, it did [...]
New donor acquisition campaign
Featuring Sir Trevor McDonald, this appeal package was very successful in recruiting new donors for the Royal Hospital for Neuro-disability. The third party endorsement provided a higher than expected % [...]
DRTV Campaign
A direct response TV ad which we produced for overseas disability charity, CBM. The 90 second commercial tells the story of a little girl called Esther who has clubfoot. A [...]