DRTV Campaign

A direct response TV ad which we produced for overseas disability charity, CBM. The 90 second commercial tells the story of a little girl called Esther who has clubfoot. A monthly donation will go towards the cost of corrective surgery. Once her clubfoot has been corrected she will have opportunities that might not otherwise have been open to her including an education and possibly marriage.

Roll-out expected in Autumn 2011 and into early 2012.